Analyse an Advert and Prequel to it in Depth Essay

Advertising is one of the world’s foremost businesses. Companies use this media to communicate their ideas, products and messages to the general public. This is one type of advert, which is used to draw people to donate to a cause. It is called an appeal. This appeal is from Help The Aged, a fairly large charity, dedicated to helping the older and less able people. This particular advert is for the SeniorLink pendant, a small telephone pendant that helps people when they get into trouble where they can’t reach the phone, because they are immobilised. I will analyse this form of the appeal and elaborate the techniques and tricks used to convince people to part with their money. This form of the appeal is a leaflet. Leaflets can be specially designed to appeal to a particular audience or aspect of society; this leaflet is aimed at anyone who has money. The purpose of it is to convince these people that their product is: reliable; fast acting; state-of-the-art; easy-to-use and most of all, lifesaving. If it succeeds than Help The Aged will get their reward of a donation that, in theory, should then be spent on the pensioners. The advert uses several conventions to convey their tricks and tactics to the target audience. I will elaborate these as I examine the advert. On the first part of the leaflet (The ‘Front’) we see Vera alive and well, along with a caption to the picture that, arguably, could be seen as the title to the leaflet. The photograph of Vera depicts her as smiling, cheerful and in good health. From this, empathy is drawn from the audience, giving the advert a good note from which to begin with. It can also be seen as a pointer to what the outcome of the event is, in a similar way to the introduction to Romeo and Juliet. The caption or ‘title’ of the leaflet is in large, white, bold, capitalised text, which is mapped on a black background. This is to make the text stand out considerably, as there is no bigger contrast than black and white. At the end of the text is an ellipsis. This adds to the beckoning feel of the text that makes the audience want to read on. The second part of the advert or â€Å"Middle of the leaflet† is a transcript of the conversation between Lyn, a SeniorLink operator, and Vera Smith, an old woman in distress. The sheet is in four parts: A quotation, used as a title An introduction to the transcript The telephone conversation, recorded as a transcript And an epilogue to the piece. The quotation to the page is in a similar style to the original caption, in the first part. It shares the same bold, white on black style, however it is not all in capitals. This is because it is a quotation from Vera, presumably from after her ordeal. This is to show again that she recovered and that she owes her life to the SeniorLink pendant. Next is an introduction to the transcript. It starts with an introductory sentence that uses simple adjectives and sentence structure to describe the characters. Next comes the setting of the scene, where Vera’s predicament takes shape. One sentence is underlined, this sentence: ‘To her horror†¦Ã¢â‚¬â„¢ is highlighted to make it stand out more, as it is shocking and important. The intro ends with another ellipsis, opening the way for the transcript. Just before the transcript is a picture of both Lyn and Vera, depicted as happy, this is showing: how good the receiving staff is and how pleased Vera is to be alive. The transcript itself is 16 lines long, combining playscript style speech and bold typed event explanations. The playscript reads like normal speech, Vera pauses and the text is punctuated appropriately, â€Å"Please†¦ Help me!† The language is different for Vera and Lyn, Vera sounds helpless and afraid, while Lyn sounds calm and efficient. At three intervals the scripting cuts into a short explanatory line, distinguished by its bold enhancement. These explain what is happening, like directors notes. We are expected to give the appeal some trust and believe that the conversation really happened. Finally there is an epilogue where, using reassuring text, they bring this ordeal to an end. They finish this section by emphasising that the SeniorLink saves lives. The final part of the advert, the back, is the possibly the most important. It is the advert in full, the appeal or the explanation section. It is nine paragraphs that encompass all of the emotion, drawn from before and add to it, then channel it into giving a donation. The title of the piece is large, bold and eye-catching. It is presumably a joke to suggest that she could, ‘hear voices’ as some old people develop insanity. Otherwise the comment that she is alive because she could hear voices is a stupid one and not thought out. The first paragraph is an assurance that Vera made a full recovery, thanks to the SeniorLink system. This is to put worried minds at rest. Then in clear bold text it says: â€Å"But many other elderly people aren’t so lucky†, This shows that next the appeal will give information, possibly facts on old people that didn’t make it through their ordeals. Paragraph 2 is apparently a factual one, where they give you shocking statistics on how many people don’t survive each week. This is supposed to appeal to your human nature and lull you into wanting to help decrease this statistic. Next comes another single line of text that prepares you for upcoming information. It is underlined and utilises an emphasising adverb, which is describing an adjective, ‘tragic’. This is used to change it from being tragic to really tragic, emphasis. The next two paragraphs are two cases, which are utilised to shock you further, and again to appeal to your ‘Human side’. The fifth paragraph is in bold text and is designed to be reliving after the heavy emotion carrying paragraphs. It is positive and righteous. It opens with a statement of good, â€Å"Yet tragedy can be avoided† This is showing the gold horizon, while saying that our cause is the most important cause. Then in the second sentence it uses the mysterious inference again: ‘Hearing Voices’ In the sixth paragraph the appeal itself surfaces and they make their quick request for money, while surrounding it with ideas of stopping unnecessary deaths and the strange ‘voice’ inference again. The donation request itself is only five words long, out of the whole advert. It is short and enveloped to try to mask their intentions, while making it stand out in your mind. Also in this paragraph two words are underlined to add emphasis on their aims. The next paragraph is a short direct paragraph and adds a little more emphasis on the pendant itself. Paragraph eight is the technical element, it explains exactly what the pendant is, wrapped in technical terms to show that this is cutting edge technology and is really effective. The text ends with a warm climax ands shows one last time that the pendant is an amazing thing. The logo of Help The Aged is a rising sun, symbolising that there is dawning hope and always a light for old people. In conclusion, the advert uses most of the persuasive techniques in the handbook, from simple adjectives and bold text to psychological hints and shocking ‘facts’. However I would say that the advert has been worked at: psychologically wise, everything is in the right place, and the things that should stand out do stand out. At every step of the way they have used persuasive writing, showing that: Vera survived because of the pendant, The pendant is efficient and will always work, Pensioners without a pendant die frequently, Preventing the deaths is easy: donate money. On a personal level I wasn’t convinced, I saw the IT tricks and psychological hints as insults, and saw right through them. Perhaps I’m wrong, and I just am not human enough to see that they really are doing good in the world. But, most people would or should give money as it is fairly well thought through and has pretty shocking facts, if they’re true. I have learned that advertising is a crooked business and has many ways of persuasion. It does take a lot of thought.

Nicholson and Riley “Indiana writers in history”

Nicholson and Riley are two of the most celebrated Indiana writers in history. Their portrayal of the culture is outstanding considering they each didn†t completed high school. Their writings came from the heart of Indiana. They are both considered true sons of Central Indiana. In the essays they both had different views of Indiana, but both were leaning on the same premise of homey, beautiful and comfortable. Riley and Nicholson brought a real feel to the images they wrote about.. The two writers created an â€Å"atmosphere† about Indiana that everyone would enjoy. Riley and Nicholson saw different things in Indiana and they both loved the state and all aspects of it. The traditions the authors created were some of pride and glory of the difference they had between other states. Hoosiers were rather bias when it came to there own state. They thought of it as state in which someone really didn†t wanted to leave and if they did they were always happy to come back. In Nicholson†s essay on Indianapolis he states that Indiana people think the more they travel to other states the more they like their own city or state. Hoosiers were proud to be from this state. They felt that other states only dreamt of possessing this same pride and glory. Maybe a false tradition Riley created could have been that a reader from another state reads this and has never been to Indiana, will think that everyone in Indiana is a low-educated, hillbilly, a hick from the back woods. The fact is, education wasn†t highly needed on the farm. But a farming education is still and education. They skills they learned on the farm where just as valuable as the skills you learn in the classroom. Each writer did speak of the neighborliness of the people in the state and how they would give someone anything they had to offer. This lifestyle is s imilar to the current Morman way of life. They each mention how earthly Hoosiers were by putting trees on the sidewalks in the city and the swimmin†-hole they loved as children. Nicholson talked about the city of Indianapolis and how it had a natural feeling. However this feeling can also be translated to the entire state. This was because of Indiana†s low urbanization and education. The people didn†t need all the high tech trains and whistles in their state they liked. That is just the way it was. The authors† spoke of the kindness the people in the state, even for strangers. Indiana was safe and women could go to the market without having to worry about being attacked or robbed. Riley made points about the everyday life of the normal Hoosier and the things they went though. Riley talked about punkins† and how the people didn†t come up with many ideas of their own but when they did, they stood by them. The writers celebrated many traditions of Indiana in their own special way. Riley and Nicholson brought different experiences to the readings. Riley gave the real dialect of the people of Indiana and how they spent their days on the farms, while Nicholson talked about the kindheartedness of the people of Indiana. In all my trips to Indiana and while living here, I have found that Nicholson†s writings of the people back then hasn†t really changed that much. One of the factors while choosing Butler as my University, was the Gentleness of the Indiana culture. The two writers, in their writings made a pretty complete picture of Indiana. But it appears they both left out the northerner Indiana people.. They concentrated on the central and border southerner, but rarely mentioned the north. While the role of the Northerners culture was minor, their Indiana†s traditions and values were substantial. The Northerners played a function in the diversity of the state and the cultural cradle Indiana formed in the Midwest. While I have resided in Illinois my entire life, and now reside in Indiana, I see the differences in the people of Indiana and the pride they feel for their state. Illinois may not feel such a pride since their culture around the Chicago area is so diverse. There are many residents that come from all over the world. In Indiana, their roots are from the farm communities where their forefathers sweated blood and tears to farm their land, feed and educate their children, and die trying. Riley and Nicholson just put into words all the feelings the people of Indiana feel. After reading these excerpts, you realize, the Indiana people know all this but it was nice to read about why they feel so strongly about their state. Now Bobby Knight might be a different story!

Primary reserch (squirrels behaviour) Assignment

Primary reserch (squirrels behaviour) - Assignment Example The researchers chose fox squirrels living under natural conditions at The Morton Arboretum. Sciurus niger is a specie of squirrels that store acorns and nuts, during winter months, for future use (Kotler et al, 1999 p79). Their food structure is highly complex, thus making this analysis call for a special training. For example, training is needed to determine the supplemental food, which differs in cacheability, to present to the squirrels. Additionally, training is required to determine the behavior of the squirrels, in the assesment trays. Animal’s foraging behavior is significantly affected, in several ways, when its food has future value and is cacheable. When a forager collects food, its marginal value of energy usually declines, thus cost of predation is increased (Kotler et al, 1999 p81). This mostly happens during the summer when dropped supplemental food items such as pine seeds and corns are spread on the ground surface. Food gathering increases to a point that the forager stops collecting more food and moves to a shelter, and this happens during winter. In this experiment, it was determined that food of future high value has less effect on the squirrels current and subsequent food gathering activities (Kotler et al, 1999 p81). However, stored perishable food influences the subsequent behavior of the squirrels. This implies that supplemental food items directly influences behavior of squirrels, during the summer and winter (Kotler et al, 1999 p81). In other words, food gathering is mainly done during th e summer, and squirrels rest during winter while consuming the stored food. Shuttleworth, in this article, is determined to establish how the nutritional content of food items affects the feeding behavior of red squirrels (Sciurus vulgaris). According to this study, the nutritional content of food significantly affects the dietary

Photography Essay Example | Topics and Well Written Essays - 250 words

Photography - Essay Example 126). Inside a darkroom, he made use of light exposure to ensure that different shapes and images are captured on the photographic paper. In the absence of a creative mind, a good photographer will not be able to produce unique and eye capturing images that could give meaningful ideas on the part of the viewers. Considering one of the brilliant collection of Man Ray, figure 1 presented on page 2 illustrate the head of a man and a woman kissing each other. On a piece of photographic paper, the use of sufficient light exposure pointed to the head of the models (with a hand on each side of the head) is not easy to create. Specifically the different shades of light and images we can see on the photograph require sufficient knowledge on photography. This is particularly with regards to the estimated length of time and distance the paper should be placed under certain degree of light exposure. The different shades of images we just observed in figure 1 enables the viewers to appreciate the photo similar to the images that are illustrated in paintings. After observing the works of Man Ray, it is amazing to learn that each photographer has the option to create unique images even without the use of a

Ethnographic Film and Post Colonial Discourse Essay

Ethnographic Film and Post Colonial Discourse - Essay Example Hybridity is given as antidote to essentialism, or "the belief in invariable and fixed properties which define the 'whatness' of a given entity"3. This kind of mutation modifies the established pattern with a 'mutual and mutable' representation of cultural difference that is considered in-between the colonizer and colonized. 4) Arif Dirlik, who developed Said's theory of Orintalism, proposes one more point of view. Dirlik suggested that the Orientals are striving to protect themselves by the shield of Orientalism; however living in the globalized world, they do not break ancestral traditions and rules. Most of ethnographic films represent postcolonial discourse in different meanings, but the 'red line' of such films is approximately the same: problem of an individual who has to acculturate and accept an unfamiliar outlook. More and more cinema festivals are dedicated exactly to ethnographic films, more and more film directors got interested in this topic from the time of inventing motion pictures up to nowadays. In this essay it is necessary to mention such masterpieces as "Act of War - The Overthrow of the Hawaiian Nation", "Nanook of the North", "First contact" and "The River" (Reka). "Act of War -"Act of War - The Overthrow of the Hawaiian Nation" (1993, made by Punipau and Joan Lander). In 1778, when the British traveler Captain James Cook and his crew landed at Hawaii, they were surprised to find hard-working people and a highly developed civilization. At the same time, for the Native Hawaiians, this first contact with Europeans caused a lot of events that completely derived them of their independence and culture. This provocative documentary chronicle included photographs and commentaries and re-produced the period of American annexation of Hawaii in 1898. The struggle of authentic Hawaiians against social, political and cultural invasion was vividly shown in this film. "Nanook of the North" was created by legendary Robert Flaherty in 1921, is possibly one of the best known of the silent era documentaries. Flaherty had undertaken a long voyage to the sub-Arctic eastern coast of Hudson Bay during which he filmed the landscape and filmed Eskimo communities. Flaherty's intention was to make a film collaborating with the local inhabitants. Also he discovered problematic side of the Inuit community as some kind of "eternal", noble race that lives in total isolation and is resistant to westernization. Flaherty perfectly re-created an Eskimo culture: the main character's everyday life including hunting seal, fishing, building igloo was caught by Flaherty's camera. The directors shares his incredible respect to a culture that has learned to not just survive but flourish in such a severe environment. The main theme of film can be formulated as following: "humanity against the nature, but human is the nature". Problem westernization

Defining African Religion and Insiders and Outsiders Essay

Defining African Religion and Insiders and Outsiders - Essay Example African theology is highly felt in present day America due to the presence of the African Americans. Most of the religions are an affirmation of the existence of natural law. Natural laws are sets of unwritten laws that place emphasis on morals and obedience. The cultural practices are passed on from one generation to another. Africans practiced their religions before the interference from the white colonialists. At this time, there was no knowledge of factors such as the Holy Trinity or the Bible. Religious practices are geared toward having prosperity, peace and happiness in the community. Each type of religion has a different set of rules that should be followed to the T. lack of commitment to the religion displays disregard for the community. People who are caught committing an offence face a number of punishments which range from minor punishments to cases of exile (Magesa, 1997). Jacob Olupona offers an alternative view of the practice of African religion in most of the African communities. The writer takes a different outlook towards the practices of different communities. The book thus gets its inspiration from countries like South Africa and Nigeria. Despite the difference of locations, the two countries have some common similarities. Some of the similarities are seen in the use of proverbs. Africans value the opinion of the elder members of the society. Most of the proverbs are created by the ancestors and passed on to the offspring’s. The use of proverbs has thus been incorporated into the religions. They act as a way of guidance in that they have moral codes of behavior. The book mentions the importance of rituals in the African community as a whole. Rituals are reserved for several occasions and celebrations in the community. Each celebration has a special ritual which acts as a symbolic example. In the case of religion, Africans dedicate an immense number of rituals to worship.

Experiment 6 Lab Report Example | Topics and Well Written Essays - 750 words - 1

Experiment 6 - Lab Report Example The small cost of iron nanoparticles and their ability to reduce toxic contaminants into non-toxic iron hydroxide products make iron nanoparticles application techniques preferential. I addition their installation are simple and require minimal maintenance and react with a diverse range of contaminants. The delivery method of these nanoparticle based applications are also diverse in nature and therefore can be used in dealing with many forms of contaminants either of differing concentrations or chemical and physical characteristics. From previous research, it has been observed that iron nanoparticles cause a significant reduction in the concentration of contaminants. The aim of this experiment is to analyze the change in concentration of indigo carmine dye in its reaction with iron nanoparticles. Dyes are common pollutants though not frequently recognized. From figure 1, the concentration of indigo carmine dye is observed to be relatively constant before the addition of iron nanoparticles. There is little or rather insignificant change in the concentration of indigo carmine dye before nanoparticles are introduced into the solution. From the first analysis, it was determined that the rate of change in concentration of dye in the first 60 seconds can be calculated as 0.00591 M/s. The overall change in concentration is 0.35443M. The second analysis using 0.105nm of iron nanoparticle gave a rate of change in dye concentration of0.0091M/s in the first minute with an overall change in concentration of 0.548M. Figure 2 shows a negative correlation between the changes in concentration of dye with time on addition of iron nanoparticles. The same observation was made in figure 3 where 0.42nm iron nanoparticles were used. From table 1, it is observed that the fastest rate (0.0091) in removal of dye from the solution was obtained with 0. 105 nm of iron nanoparticles. This could be contrary to expectations as 0.04nm iron particles should have

New Venture Proposition - Individual work Essay

New Venture Proposition - Individual work - Essay Example The selected name of the restaurant will be â€Å"Rene sense Dinner theatre†. The new theatre restaurant named â€Å"Rene sense Dinner theatre† is offering the area of entertainment and fine dining concept with different, tasty and innovative food recipes. While considering the food in the restaurant, the menu includes cuisine of America, France, Germany, Italy, Japan, Mexico, Spain, and the Middle East. The wide range of cuisines is also a new and different idea in the market. Moreover, when it comes to services presenting good food in a friendly environment will be a positive and strong point for the restaurant. The representation of different cultures and music within a colourful environment, which adds an entertainment factor with dinner, will amaze the customers. Customers will be allowed to choose any theme for their table and then the service for that table will be according to that theme. It will delight the customers and the experience of extreme fun and uniqueness will attract and grab the concentration of the customers towards one restaurant that is providing all entertainment activities and food at one place (Rainsford, 2000). The restaurant industry is a diverse business the reason is that there are various cuisines and cultures that restaurants offer and follow according to the needs and demands of the customers. There are various restaurants that are offering delicious and different food items. Mostly focus on the services and food quality. People around the globe like fast food items a lot, and it is a part of their daily food intake. It is the reason due to which there is majority of fast restaurants in the industry. However, for special occasions and different taste people prefer to experience uniqueness in food items within a good environment. Although there is majority of restaurants, there is no such

Marketing Philosophy and Strategy Research Paper

Marketing Philosophy and Strategy - Research Paper Example The research conclusions assert that while, technological advancements such as the Contemporary Marketing Practice (CMP) framework, Hybrid Distribution Systems and Demand Change Remediation have significantly aided the effectiveness of marketing practices, ethical and legal issues such as concerns regarding consumer online privacy and targeting children via marketing efforts still need to be addressed. The paper also assesses the product launches of Sony BetaMax, Colgate Kitchen Entrees and Pepsi-Kona to determine the challenges in new product development in the marketing landscape of today. Marketing Philosophy and Strategy The dynamism of the marketing landscape requires a comprehensive understanding of the issues and concerns related to the development of new products and the impact of the global economy on the marketing philosophy and strategy of a business. The purpose of this research paper is to employ the findings of prior literature and scholarly articles to examine the chal lenges that are involved in the development of new products thereby, assessing the impact of technological advancements in assisting the effort of new product development. Furthermore, the paper conducts extensive research into prior literature to fulfill the objective of addressing the legal and ethical implications of marketing efforts. ... products is highly influential, such that the volatility of the worldwide business environment extends to the individual characteristics of consumers including patterns of consumption which increase the need for organizations to engage in practices that encourage the creation of products that can appeal to the specific tastes and preferences of the target market. In their article, Ogawa and Piller (2006) highlight the problem that is associated with the commercialization of new products that has led to the staggering failure of more than 50% of new product launches. Certainly, the pivotal challenge being faced by businesses in the economy of today is a failure to recognize the needs of customers (Chaturvedi & Rajan, 2000; Ogawa & Piller, 2006). Research into the failure of Pepsi-Kona, the launch of which was essentially inspired by Starbuck’s triumph in reviving the declining demand for coffee suggests that Pepsi did not undertake effective marketing testing and continued with the launch of the beverage even though initial results did not predict a successful product launch (D. Pitta & E.Pitta 2012). Ogawa and Piller (2006) note that developing sales forecasts and expected sales volume for new products is becoming a highly challenging task, this notion essentially asserts that the accuracy and preciseness of determining customer needs and creating sales forecasts during the extended period that is prior to the development of new products is a vital challenge. According to Jhang et al. (2012), extensive product innovation during the process of new product development and decisions regarding brand extension must be finalized once the product is aligned with the consumer product category expectations, products such Colgate Kitchen Entrees and Cosmopolitan Yogurt

Public health research paper outline Essay Example for Free

Public health research paper outline Essay I. Evidence of spanking as corporal punishment. a.Population: Children at school age (Forehand McMahon, 1981). The book successfully outlines the theoretical foundations of middle childhood and adolescence, in particular, the developmental tasks children are supposed to accomplish at certain age stage. The scholar also describes the distinctive features of boys’ and girls’ behavior and both implicitly and implicitly argues that mistakes and rule-breaking are critical in the process of obtaining autonomy in the middle childhood and early adolescence. b.Prevalence: About 55% adults reported they were physically punished in the childhood and teen years (Hyman, 1995). The article provides a detailed description of incidence and prevalence of spanking: for instance, it is stated that boys are punished more frequently than girls, parents with higher education and higher social class are less likely to spank; female parents use this disciplinary method more often than male. Moreover, the paper addresses the most common reasons minors are slapped for and the most widespread threats, associated with spanking (parental aggression, transition from punishment to revenge) . c. Significance: This is a debate that has been going on for decades. Some people believe it helps, others think it hinders a child’s social and behavioral development (Strauss and Donnelly, 2002). The writing is instrumental in its clear description of both parties of the spanking confrontation; importantly, the emphasis is placed upon the disputes between health care specialists and psychologists. The book also draws a distinction between spanking and physical abuse. II. Behavioral Dimensions. a. The impact of spanking on school behavior: Corporal punishment of children actually interferes with the process of learning and with their optimal development as socially responsible adults (Larzelere, 2005). The author provides a detailed review of existing studies, dedicated to the relationship between spanking and challenges in cognitive and emotional development. The article also illustrates the closed circle of physical punishment, which causes the fear of making a mistake and depresses concentration, critical thinking and initiative in behavior. b. Spanking and aggressive or violent behavior: Researchers have also found that children who are spanked show higher rates of aggression and delinquency in childhood than those who were not spanked (Polaha, Larzelere, Shapiro Pettit, 2004). The article points out the distinctive features and effects of spanking depending on ethnic group and shows that child maltreatment, or excessive use of physical measures, is an artificial means of disciplining minors, which does not allow them to develop self-discipline. In fact, when a child is battered at early age, they develop the convictions in the permissibility of misbehavior if it is not noticed by adults. Similarly, at older age, the person begins to believe that punishment will not follow a crime if the transgression is not revealed. III. Psycho-Social Dimensions. a. Impact of physical punishment on family atmosphere: When trust between children and their closest caretakers is damaged, the minor’s ability to form trusting relationships with others is also damaged, and the effect may be lifelong (Benjet Kazdin, 2003). The article addresses the numerous long-term intrafamilial difficulties, resulting from spanking adolescents, including the disappearance of respect and trust. b. Corporal punishment and antisocial behavior. Children show antisocial behaviors when corporal punishment is enforced: the probability of school dropout and minor crime increases.   (Grogan-Kaylor, 2005). The   research involved almost 2000 participants and was aimed at investigating the ways spanking impairs social life of male and female adolescents, their motivation to participate in community activities and social position in general. V. Prevention of Spanking. a. Strategies for strengthening mutual understanding between caregiver and minor: it is highly important that caregiver be aware of the causes of the child’s undesirable actions and the balancing options available (Strauss and Donnelly, 2002). The book also analyzes the relationship between parenting styles, family conflicts, socioeconomic background, parental values and child behavior, habits and conviction. b. Discipline strategies, involving no use of physical power. There are compliance-gaining strategies that work with children most of the time: harmless and non-stopping dialogue, interest in teenager’s life and emotional support by necessity (Larzelere Kuhn, 2005). The paper provides a very specific comparison of spanking and its â€Å"non-violence† alternatives and suggests that frequent spanking is much less helpful in the process of upbringing, except for the finding that it diminishes alcohol and substance abuse. VI. Legal Frameworks and Policy Interventions. a. Legal and policy aspects of spanking: there are no state laws against spanking, although 27 states have policies against the practice and this year Pennsylvania is debating becoming the 28th. Spanking in schools is currently allowed in 23 states although in many districts parents who object can withhold permission for school personnel to spank their kids (Durrant, 2004). The article draws parallels between children rights, declared in national and global legislation, and the state legal and policy foundations, regulating the treatment of minors. b. Health care and policy efforts: traditionally, moderate spanking is non-injurious, so health care associations and factions are neutrally disposed to such disciplinary measure, as opposed to civil society groups and religious organizations which seek to cultivate new upbringing patterns and incorporate them into public policies (Larzelere, 2005). The book contains useful information about the undertakings of child protection groups and agencies of the similar profile as well as community efforts, directed to parenting skills training and parent education in general.

Risk Factor Risk Based Prevention To Young Offending Criminology Essay

Risk Factor Risk Based Prevention To Young Offending Criminology Essay Risk factors which are used by developmental criminology, are those characteristics such as a large family, experience of abuse and having criminal parents whereby longitudinal and quantitative research shows that will present negative outcomes such as future offending and the more likelihood of offending. There has been research into youth offending which shows that there is a range of identifiable risk factors which are present in the lives of many children and young people. There are a number of risk factors which is said to increase the youths likelihood of being involved with criminal or anti-social behaviour, Family, individual, environmental. These risk factors have many agencies within them. The basic idea of risk-based prevention is simple. It is to identify the key risk factors for offending and implementing prevention methods planned to counteract them. Through effective sharing of information it provides the prospect for the early identification of those children and youn g people most at risk. In this essay risk factors and risk based prevention approaches will be outlined and critically assessed as approaches to young offending, firstly in the essay explaining and analysing risk factor approaches to youth offending by looking at the main foundation of risk factors and risk management by looking at the ideas of the approaches. Then Reliability of risk factors as a way to tackle delinquency to reduce prevention of reoffending will be looked at. The essay will also analyse techniques for risk based prevention methods and understanding the reasoning behind it. Lastly the essay will assess the effectiveness and efficiency to see if risk based prevention approaches have made a difference to youth offending. It is often wondered as to what triggers the youth to offend at such an early age. There are risk factors that are said to be predictors of delinquency. Risk factors come from the principles of Developmental Criminology. This criminology ideology is concerned with three key issues that are the developing of offending and antisocial behaviour, risk factors that focus on different ages, and the effects of events that have happened in life on the course of development. Developmental criminology thus tries to attempt to identify non-criminal behaviour which leads to criminal behaviour and to avoid them from happening at an early age with risk based prevention techniques. Offending is often part of a big syndrome of antisocial behaviour that arises in childhood and tends to continue into adulthood (West and Farrington, 1977). Risk factors and risk management had become important and had been highlighted in the 1980s. The public of the US wanted more accountability and rationality in the policies of the justice system. So that is when a new system of actuarialism had emerged. Jonathan Simon was first to notice actuarial assessments. The old society which was based around punishment of an individual in order to correct society was then challenged by a new risk society whereby its target was to find the risky population by using scientific calculations. These populations were controlled with minimum welfare support because they were targeted (Source: Muncie Pg.22) Risk analysing has become very common since the 1990s as interest in preventing crime research has grown rapidly. The approach which suggested that offending is part of the continuum of anti social behaviour which starts at childhood then persists to adulthood and which is then reproduced in generations is the criminal career approach. A project was investigated on why delinquency begins and to see if criminality can be predicted. The project was an ongoing Cambridge study in delinquent development. A group of working-class boys that were aged 8 were selected, twelve from ethnic minorities. They were contacted again at different ages in their life from 10 up until 48 to see which of those boys had developed a delinquent life and why some continued the life of crime when they came to adulthood. It was found that a fifth of the participants that had been selected had in fact committed an offence and had been convicted as a juvenile. Some of them had shared characteristics which were si milar, for example they were troublesome, impulsive etc. and had a tendency to come from families that were poor or large and that had parents who had been convicted. Farrington maintained that longitude research and recognized that the risk prevention paradigm had global implication and strong practical application. (Source: Muncie 2009 Pg.26) Based on all this information Farrington had identified family, individual and environmental predictors to future criminal behaviour. Among the family factors that are most important are criminal or antisocial parents, Criminal offences may run in the family and is shown that a high percentage of youth offenders had convicted members within the family. This may be due to the youth seeing that criminality is in the norm and therefore feel it is ok to offend. Children that come from criminal families often have an anti authority attitude and so therefore believe that offending is acceptable. Also large family size is an important family factor to delinquency, it was researched in the Cambridge study that if a boy had four or more siblings by the time he was 10 he doubled the risk of being a juvenile. There are many reasons why having a large family may make a youth turn to criminality. Parental attention decreases when the number of children increase in the family, therefore making the household more overcrowded which can then lead to conflict and frustration. There are many different types of child rearing methods which may lead to delinquency. There have been studies to show that parents that dont know what their children get up to i.e. not knowing where they are when they are out, and parents that allow their children to be out roaming the streets whilst unsupervised at an early age, tend to end up having delinquent children. Important individual factors were low intelligence, Having low intelligence and bad performance in school is a predictable reason for offending. There is a link between low intelligence and crime and it is associated with a poor ability to manipulate concepts to understand the feelings of victims. Empathy and impulsiveness are key factors which are personality traits that predict whether youth will become delinquent. Farrington took particular attention to this as he recognized them to be significant emotions in delinquency. Someone who l acks in empathy wont care about other peoples feelings and will have selfish attitudes, also like those who are more impulsive wont think about what their actions may have caused in the future. The important factors within environmental factors are peer pressure, Delinquents usually have delinquent friends therefore sometimes may be a result of peer pressure. As a youth they could be easily manipulated and convinced into participating in anti social behaviour, Drinking, smoking, drug abuse etc. There are many more risk factors however these factors just mentioned are most common and they are easily identified. (Source: Farrington 2007) There is sometimes a misunderstanding of risk factors as they may be seen as scientific facts and the real cause of crimes, However they should not be mistaken as they are merely a prediction of what may make youths offend in the future. However it does give an insight as to what areas need to be looked at in order to reduce crimes. The idea of risk factor approaches is that it generalises those individuals who are considered to fall into the risky category and those who are more likely to become offenders in the future. Risk factors surely cant be easily generalised, as the UK is a diverse nation, and it cannot be assumed that everyone lives in a similar community with the same customs. Risk factors fail to explain the variables of culture and context fully. What if there were different circumstances for example a child from a large wealthy family does this make the youth at risk of future delinquency? However this contradicts with the fact that children from poor families tend to t urn to delinquency. So are risk factors a reliable tool to tackle delinquency and reduce crime? it can be seen as a reliable tool however risk factors after all are just risks, so technically it doesnt mean its a certain reason as to why crime happens, it does on the other hand show which areas need to be focussed on and what needs to be done in order to help prevent future crimes. The idea of risk-based prevention is to identify the main risk factors for offending and to implement prevention methods planned to work against them. Risk-focussed prevention first came from medicine which was later imported into criminology from medicine and public health by Hawkins and Catalano (1992). There are many methods of crime prevention through early intervention. Visits from health professionals to give advice on things such as infant development, nutrition, alcohol and drugs so this reduces child abuse from parents. Intellectual enrichment programmes in nurseries which will stimulate reasoning and thinking skills for young children, parenting education programmes, cognitive and social skills training to teach children the consequences of their actions in terms of behaviour, there are many other risk based prevention methods but these are the common approaches used to help prevent and reduce crimes. It is easy to point out the risk factors and predicting the root causes of a youth being delinquent so therefore preventing youth crime can be done, however it is not easily done and may not be the case. There are many of the factors which are interconnected and there are problems with trying to spot which variables are independent and which variables are dependant. It is a crucial point when analysing risk factor evidence, because distorted results may produce false conclusions and focussing on risk factors which may not be necessarily needed. A huge problem of risk-focussed prevention is to figure out which risk factors are causes and which are simply markers or correlated with causes (Farrington, 2000).   A key problem with the risk factor prevention paradigm that its presentation of specified individualised risks as though they compromise uncontroversial facts, truths and scientific realities. The research within risk factors shows some correlations with statistical records of offending and so therefore shouldnt be confused with having discovered the causes of such offending. Risks may be pointed out and may try and be prevented however some youths may be punished for crimes they may have never committed and there is a chance that they may end up offending in the end due to interventions and as a retaliation, so therefore risk prevention management end up becoming a risk itself. So are risk based prevention approaches efficient and effective and have they made a difference to youth offending? The youth crime action plan is a comprehensive, analysis made by the government as to what they are going to do to tackle youth crime (Source: Homeoffice.gov.uk). The government are aware of the risks and have been trying to prevent them. i.e. the risk based prevention methods mentioned earlier. However there is a problem with this. Individuals and families are being targeted purely on the basis that they are risky candidates and therefore being punished for crimes which they have not even committed. Risks are just predictions and probabilities and chances of something which could happen or likely to happen. Its not certain that these risks could become reality. This therefore may seem unfair to those who may fall into the risky category however have no means or intention to commit a crime. Even though there is a chance in being able to prevent youth crime through preve ntion methods there is also a high chance of innocent people being labelled. So the question is whether risk based prevention approaches are fair? A large family in a deprived area may find it patronising for a health professional to come to their home to tell them about how to look after their children, and also may seem unfair because they are being targeted purely because they fall into a risk category, whereas a large family that live in a less deprived may not need such risk prevention methods directed at them. So would it not be fairer and more equal if everyone had the same help and support, because people who dont fall into the risk category may also offend in the future. On the other hand there are good signs of progress made by the government due to their intervention which is making a huge difference to youth crime. It is said that between 2000 and 2007 young offenders who have been reoffending within 12 months fell by 2.7%. the number of youths going into the criminal justice system has made improvements by reducing by 9% from 2006/07 to 2007/8. There has been a decrease in youths using drugs and alcohol (Source: Youth Action Plan 2007) So their youth action plan methods are efficient and effective as there is evidence of improvement however there will always be the minority which prevention methods will not work on. To conclude Risk factors and risk based prevention are important approaches to youth offending as it is important to try and tackle where the root of the problem is coming from and then ways to prevent youth crime from happening. However it is increasingly difficult to predict the patterns of a youths behaviour. Risk factors should not be seen as the causes of the crime, they should be seen as factors which contribute to the problem of crime in the majority circumstance. Risk factors and risk management can work for some people but may not work for others. it seems like people are picked out at random even if they may not even be the problem. There are clearly many problems with risk based prevention approaches which were mentioned in the essay, main one being whether the approaches are fair and whether it is fair for risk factors to target certain people even if they have no intention to commit crime, however it is important to try and deal with crime and trying to prevent it to kee p the level of crime low even if the minority may be unfairly accused. The youth action plan on the other hand shows statistics of improvements made by the governments interventions which shows that risk based prevention approaches are worthwhile. Perhaps giving everyone the same support would be a better approach regardless of whether they are in the risky category because someone who may be out of the categories within the main risk factors may still go on to offend, and it is hard to predict who is at risk of offending as the UK is ever changing and there are far too many factors to consider.

An Analysis of Baz Luhrmann’s Romeo and Juliet Essay -- Romeo Juliet E

An Analysis of Baz Luhrmann’s Romeo and Juliet Baz Luhrmann’s William Shakespeare’s Romeo and Juliet did not get a warm reception from the literary and film critics of today. Many feel that he cut out too much of the words which lessened the character development and original connotation that Shakespeare intended. Even worse, he compromised Shakespeare’s integrity by giving in to the demands of the American teen pop culture. These critics have a point. Luhrmann takes out anything that does not speak to the current audience. He understands that in his time, Shakespeare wrote his plays to entertain his audience, writing within the context of his culture and using â€Å"sexy and violent elements† with â€Å"boisterous comedy and passion†(Hamilton 120). The Elizabethan culture understood the puns, the references to gods, and even the language that we find so archaic. Luhrmann approaches his new version with the same intent. He wants to entertain his audience with the timeless love that Shake speare renders and tries to â€Å"reclaim the play from its association as rarefied and stagy(120). The one mistake he makes keeps critics on his heels: the title of his movie assumes that this IS Shakespeare’s play just placed into the 1990s. The fact that he takes out much of the original text and even twists it in order to fit his play speaks to the idea that this is Luhrmann’s version of Romeo and Juliet. Luhrmann’s version tells the audience that Shakespeare’s love is timeless, not the actual play. He reshapes Shakespeare’s text in order to speak to the 1990s audience. This essay will attempt to decipher the differences in Shakespeare’s and Luhrmann’s versions in order to find the cultural influences which form each play. It should also d... ... 1996: E6. Hamilton, Lucy. â€Å"Baz vs. the Bardolators, Or Why William Shakespeare’s Romeo and Juliet Deserves Another Look.† Literature Film Quarterly. Vol 28 #2 (2000):118-124. Hulbert, Dan. â€Å"Beware: Bard’s Armed, Dangerous.† The Atlanta Journal and Constitution 1 Nov. 1996: 14P. Millar, Jeff. â€Å"Classics Revisited; Energizing Romeo and Juliet.† The Houston Chronicle 1 Nov. 1996: 1. Shakespeare, William. The Most Excellent and Lamentable Tragedy of Romeo and Juliet. The Norton Shakespeare. Ed. Stephen Greenblatt. New York: W.W. Norton & Company, 1997. 872-939. Walker, Elsie. â€Å"Pop Goes the Shakespeare: Baz Luhrmann’s William Shakespeare’s Romeo and Juliet.† Literature Film Quarterly. Vol 28 #2 (2000): 132-137. William Shakespeare’s Romeo and Juliet. Dir. Baz Luhrmann. Perf. Claire Danes, Leonardo DiCaprio. 20th Century Fox, 1996.

Shoplifting: A Hard Habit to Break Essay example -- Dialogue Essays

Shoplifting: A Hard Habit to Break Erik* walks up to me outside of the Diesel store on Newbury Street. â€Å"I needed new jeans,† he said. A little further away from the store he shows me the pants that cost about $150 in he store, he shoplifted or as he says "scooped" two pairs. Inside the bag with the pants are a few shirts and the shoes he is wearing he tells me he switched with shoes he had on. Erik is 22, he does it because he says he is feeding an addiction. His name has been changed for anonymity. â€Å"No drugs, I don’t drink, I’m in shape, but every day if I come home after work without something I have to go back out and get it,† he said. â€Å"I take things because I can’t stop,† he says. â€Å"A lot of it I end up giving away because I move a lot and I don’t need it.† Erik has lived in Boston, Washington, California, Georgia, and Florida in the last year. He’s either touring with bands or just traveling. â€Å"Right now I have a shopping list for over $300 in Banana Republic,† said Erik. â€Å"I get stuff for other people and they give me half of what it costs, I really don’t even need a real job.† According to the National Retail Security Survey and reported on retailindustry.com â€Å"total inventory shrinkage cost U.S. retailers $32.3 billion last year, up from $29 billion the year before.† $10 billion of this was attributed to shoplifting. â€Å"Most of my friends shoplift or at least they have in the past,† said Erik. â€Å"Some people ‘work for eBay’, they steal expensive things that are really random from a lot of stores. Like my friend Matt takes these boxes of drawing pens that are worth either $60 or $200 and sold them on eBay. Almost every state he’s lived in has made the transition of having them out in normal art stores to underneath Ple... ...op when she wants to. Erik has not been caught, but he knows the consequences of shoplifting. â€Å"You can go to jail for a long time if they want to put you away that bad, it’s also a federal offense so every time I’d apply for a job I’d have to say what I did.† Erik already has many misdemeanor charges in various states due to fighting. â€Å"I want to stop [shoplifting] but I can’t, most people don’t though, want to stop.† Although Jason Lane said most of the thefts are found out later on surveillance cameras retailindustry.com quotes Hayes, president of Loss Prevention Specialists, as saying that â€Å"technology is critical to maintaining low loss levels.† In their article he said, â€Å"Because shoplifters are largely targeting small, highly desirable merchandise, these retailers have increasingly turned to electronic article surveillance devices to protect their merchandise.†

The Impact of Domestic Violence on Children Essay example -- Violence

Depression and post traumatic stress disorder are two of the main illnesses seen in children after being exposed to domestic violence. Among depression and post traumatic stress disorder, there are multiple sub-categories to help place the severity of the disorder. Many influences can change the severity of a disorder in the child including but not limited to: length of exposure, type of exposure, and time-lapse since the exposure. Domestic violence is defined as violence between members of a household such as that of a married couple or a parent to one’s child. Some cases of domestic violence can just be through witnessing while some of the more scarring events occur directly to the child. Domestic violence can be separated into three smaller categories: physical abuse, sexual abuse, and psychological abuse. The most common type of domestic violence is done through physical abuse. This can include hitting, kicking, punching, choking, etc. Physical abuse can be minor in that it just leaves bruises or a bad memory, but physical abuse can also be as serious as broken bones, time in the hospital, or as serious as death. Sexual abuse is also a very common type of abuse. Pressuring a child to do sexual acts, child pornography, and unwanted penetration to a child’s genitals are all forms of sexual abuse. Psychological abuse is the least common form of abuse performed. Psychological abuse does e xactly what the name states. It’s abuse to someone through their mind such as telling someone they are fat or that they are ugly. Domestic violence can be scary for the young children who witness it. Depending on the situation, domestic violence can have negative outcomes that can stay with the child for the rest of his... ...ional Journal 34 (2010): 448-453. EBSCO. Smith, Barbera E., Laura B. Nickles, Darlanne Hoctor Mulmat, and Heather J. Davies. Helping Children Exposed To Domestic Violence:Law Enforcement And Community Partnerships. Washington D.C: American Bar Association, 2000. Print. "The Facts on Health Care and Domestic Violence." Family Violence Prevention Fund. University California, San Francisco, n.d. Web. 7 Oct. 2014. . "Turning Point Domestic Violence and Sexual Assault Services." Turning Point Domestic Violence and Sexual Assault Services. N.p., n.d. Web. 9 Sept. 2014. . Volpe, Joseph S. "Effects of Domestic Violence on Children and Adolescents: An Overview." American Academy of Experts in Traumatic Stress. N.p., 1996. Web. 7 Sept. 2014. .

Who am I really?

Who am I? What makes me the person who I am today? Might I first start this essay off by saying that I loathe these tell me about yourself type assignments. For me they seem to take an eternity to self evaluate and right It down and not to mention having to blemish out any of the more fun details. But you seem to be a really good teacher and If you were willing to share some secrets of your past to the class, then It only feels right to share some of mine with you.So here it goes . My name is Xavier Nathaniel ( I never learned how to spell my middle name) Lunar and I was born on swept 26, 1995 in down town fort worth . My mom was super young when she had me so my early life was spent at home with my grandma as my mother tried to finish school. While living with my grandma I spent a lot of time with my uncles (they were still in high school) watching them play video games, going to movies, etc. But then I finally made friends with the neighbor kid and his older brother.After a while I began to really trust them and hangout with them ore often but one day I got into a incident with the older brother and it left me pretty bucked up In the head. So by the time my mom finished school I was going Into first grade and after the things that happen with the neighbor kid I was left feeling emasculated and this caused me to feel really left out with all the other boys In my class. So when they started to pick on me old get really angry and fight them Welch eventually led to me going into anger management classes.All the while me and my mother lived within a church but by the time I was in Ruth grade she and this guy she met within the church moved away from there and move into the outskirts of down town fort worth. At first there relationship was pretty solid they never yelled at each other or argued . And personally I loved the guy , at the time my father was in prison so I never really got to meet him, but the guy (Jon) treated me like his son wed spend time together wa tch t. V , played video games, and even talked about girls who I liked in school.But after awhile things between him and my mom were getting really bad they were fighting and arguing all the time. Getting into literal fist fights and what not . Come to find out In the future he was coke addict. So they stayed In this on and off roller coaster of a marriage up until last week. But when I was younger all there crap took bait of a toll on me. I was again always bitter and angry and plus hitting puberty wasn't too fun either. School offered no sanctuary. Every day I was constantly ridiculed and picked on .One day after Jon kicked my mom, his 2 kids and I out of his house , I had finally gotten fed up with all he people bucking with me so again I had gotten into a string of fights But this time no body really cared eventually the kids left me alone , and my mom was trying to make the best of a Shiite situation so there wasn't much attention offered there . At that time I didn't have to m any real friends and the â€Å"friends† I did have didn't really feel like I was apart of there group . That left me feeling in a pretty funky state so I started cutting myself.And I know this sounds kind of morbid but it was always a leisure to feel the sharp pains of those late nights, as the endorphins rushed threw my body everything felt Like It was going to be alright . Things that make me the individual who I am today and I doubt there even relevant anymore. The person who sits in your class room is a person who has gotten over his past life and now I strive to make what ever future I have to be better for myself . I have learned a lot threw all the things thieve gone on in my life, some I wish I didn't have to learn so early but that's life .Vive learned to truly forgive the people that ring me , I learned push on in life even when things are going bad, vive learned that to truly be happy in life you have to have some sort of respect for yourself and love the person wh o you are. And IM still learning new things about myself or life in general everyday and I hope I continue to learn. =) and IM sorry for acting like a brat in your class you're a really cool teacher who deserves to be treated better . But its something that IM working on, there's always room for improvement you know . But hopefully this was what you were looking for, sorry if it seems rushed.

Macbeth †Victim or Villain? Essay

As the scenes of ‘Macbeth’, is slowly scene by scene revealed to the audience; Shakespeare wittily shows Macbeth’s personality as two different characters, the victim,to Lady Macbeth and the witches and as the villain, througout the play; but with both characters clearley portrayed so that one from the audience may say Macbeth is a victim to greater powers; Lady Macbeth, the witches and his own greed, wheras another may say Macbeth is a villain, who was happy of committing all the bad deeds doing so with his own free will, with various points to confirm their views. Initially, right from the start we hear of Macbeth’s goodness before we even meet him; â€Å"good and hardy soldier† and † Brave cousin† all show how brave Macbeth is and how he is patriotic, which obviously a villain wouldn’t be, caring, loving or doing anything for their country; they would be caring for themselves and their needs, someone who loves their country will not try and kill the king of the country, especailly a king like Duncan; who was always thinking of the country’s needs and views first. Secondly, the fact that Macbeth wasn’t so sure on the plan that Lady Macbeth suggested; because even though he had suggested killing Duncan, right before the murder he was thinking about how bad the deed is,he was very confused and he decided not to the deed but it was under the influence of Lady Macbeth’s greed that he gave in and committed the inhuman act; † And live a coward in thine own esteem,† which attached Macbeth’s masculinity and so therefore Macbeth becomes so angry that he doesn’t really do the deed with his own free will, anger drove him to do it. Furthermore the fact that he actually thinks and lists the positive and the negative sides of doing the deed or not shows unlike villains he does have a ‘human’ side and that he does care and know about right and wrong; as he thinks to himself † He’s here in double trust; First as I am his kinsman and his subject Strong both against the deed; then as his host Who should against his murder shut the door, Not bear the knife himself.† This shows that he feels guilty about this; and because of this, he decides that he wouldn’t kill Duncan, but Lady Macbeth persuades him, which further proves that he is a victim. Macbeth was also under the influence of the three witches; because they appeared so inhuman and magical, † Speak if you can What are you?† that when Macbeth heard the predictions he thought as the first prediction † All hail Macbeth, hail to thee Thane of Glamis.†, and the second prediction † All hail Macbeth, hail to thee Thane of Cawdor,† both seemed and came true, so Macbeth thought why wouldn’t the third † All hail Macbeth, that shalt be king hereafter!† come true? Did not the witches speak words of wisdom before with the other two predictions? Don’t they seem magical? So Macbeth was victim to the witches throughout the play, thinking about their encounter. If the witches and Macbeth hadn’t met, Macbeth wouldn’t have killed Duncan, Banquo and nor would he have committed all the bad deeds he did. The fact that Lady Macbeth, to add on to Macbeth’s lack of manliness gives an example as to what she can do if she’s promised to do something † Have plucked my nipple from his boneless gums, and dashed the brains out, had I so sworn as you have done to this.† She says this to make him angry and feel ashamed of lacking masculinity so therefore in order to prove he isn’t to himself and to Lady Macbeth he becomes determined and does the deed. Moreover at the end, when Macbeth dies you can see clearley he is a victim who has lost everything, power, family,life the fact that Macbeth is totally disheartened shows he is really upset and (to the audience) seems like a victim. On the other hand, Macbeth can also be thought of a villain, there are many points in the play as to how this is proven. When the three weird sisters are making their last prediction † All hail Macbeth, that shalt be king hereafter† his villainous mind quickly starts thinking of the possibilities of becoming king and how to reach this; he immediately suggests this plan to his wife, when she suggests the plans Macbeth immediately agrees to it also when she asks him to leave everything upto her † Leave all the rest to me† he agrees to it all. Furthermore if Macbeth wasn’t a villain he wouldn’t have been persuaded so easily to kill Duncan; even though women in shakesperean time were supposed to be weak and lesser then men Macbeth chose to listen to his wife, which in Shakesperean time men wouldn’t do. Additionally, after Macbeth killed Duncan instead of learning from and not sinning anymore he carries on to think and plan about killing Banquo his close friend; because Banquo was starting to suspect Macbeth and the fact that Banquo’s sons would be kings. It is a villainous deed to kill or attempt to kill your best friend and his son. Macbeth’s courage becomes so great he doesn’t even inform his wife Lady Macbeth when planning to kill Banquo and his son Fleance. Mostly when ‘good’ people have a special power or belonging they try to be satisfied with it and not to want more, especailly if the way to achieve it isn’t good, wheras Macbeth through his actions constantly shows that he wants more power and that his greed is unstoppably growing, therefore proving he is a villain. Macbeth constantly tries to fight and control fate; instead of leaving it, enjoying and appreciating what he already has he goes to the witches the second time himself instead of avoiding them, † I conjure you, by that which you profess, However you come to know it, answer me† here he is clearly due to his greed desperate for some sort of ‘sign or miracle’ to happen from the witches so fate is on his side again. Similarly like a general villain, Macbeth instead of worrying for his wife, Lady Macbeth, when the doctor tells him that Lady Macbeth is in need of a priest, Macbeth doesn’t ask for details he changed the subject to Scotland being in need of help; to add on to the point when Seyton brings the news that Lady Macbeth has finally died, Macbeth says â€Å"She should have died hereafter, There would have been a time for such a word† this is one of the most cruelest responses anyone can give to a friend’s death let alone a wife’s, it just shows how like other villains Macbeth is cold hearted and he has also started to be carried away with his power and greed that he actually states she should have died later in a more appropriate time; which further proves he really has no feelings, which relates to him being a villain. Consequently, I think that overall Macbeth is both a victim and villain; as there are many points to prove both views but isn’t definitely one (a victim or a villain) but a mixture of both. The fact that at the end Macbeth is so sure of the witches’ predictions show that he is a victim; and a villain for believing what three weird sisters have said, for no proof of what they are but only because they’ve said something beneficial to him. Without one victimised deed he wouldn’t have done a villainous deed and the same the other way round, Macbeth is both a victim and a villain just like some animals who can both be predator and prey.

Satisfaction of Customer in Fast Food

What is fast food and why is it so popular? Fast food refers to food that can be prepared and served quickly. Fast food restaurants usually have a walk up counter or drive-thru window where you order and pick up your food. Fast food restaurants are popular because they serve filling foods that taste good and don't cost a lot of money. However, fast food is usually cheap because it's often made with cheaper ingredients such as high fat meat, refined grains, and added sugar and fats, instead of nutritious foods such as lean meats, fresh fruits, and vegetables.Is fast food bad? There is no such thing as a â€Å"bad† food, but there are some foods you should try not to have on a regular basis. Because fast food is high in sodium, saturated fat,  trans  fat, and cholesterol, eating too much over a long period of time can lead to health problems such as high blood pressure, heart disease, and obesity. Fast food also lacks many of the nutrients, vitamins, and minerals our bodies need. It's helpful to remember that with fast food, moderation is important. Is some fast food healthier than others?Many fast food chains are changing their menus so there are more healthy options to choose from. For example, some chains no longer serve foods with  trans  fat, and many have menu items that contain fruits and vegetables. If you're having fast food more than once a week, try to make healthier choices. Here are some tips: A food service worker's training usually includes teaching employees how to properly greet customers. Food service workers often work various stations in a restaurant or concession stand.In addition to food preparation, food service worker training may entail teaching employees how to run the cash register or how to properly stuff a customer's bag at the drive-through. Food workers must also learn how to work the drink dispensers and how to properly time the removal of expired food from display bins. Sanitation and Food Temperature * Food service workers must be properly trained on sanitation, such as when to wash their hands and for how long. For example, a person handling money would be trained to wash her hands before touching any food.Food service worker training can also entail teaching employees the proper temperatures at which to store or serve hot food, especially beef or meat items. Sanitation training is extremely important for preventing various food-borne illnesses. Cleaning * Food service workers must learn how to properly clean dishes, counters, tables, floors, windows and restrooms. Moreover, part of the food service worker's training will likely include the proper procedures for performing more detailed cleaning, emptying trash or scrubbing the parking lot.A food service worker's training will also include learning how to store cleaning substances so they are not near food items Considerations * Food service worker training can also include instruction in the Occupational Safety and Health Administration's g uidelines for food compliance standards. A restaurant must adhere to these guidelines because they are usually required by both state and federal law. For example, there are certain ways to lift boxes or clean equipment that must be enforced for safety reasons.Trained workers ? Give your new employees a tour of the facility they will be working at. Get them acquainted with all areas of the restaurant, including the front counter, drive-thru window, bathrooms, kitchen, office, storage areas and the refrigerator and freezer areas. Inform employees of which doors to use to take out the trash, where to find cleaning supplies, where all of the food ingredients are held and where they can find important information like company notices and time sheets. Inform new employees of proper customer service etiquette. Many fast food restaurants require their cashiers and employees to keep a friendly, cheery demeanor and have their employees greet every customer, thank him and wish him a good day. Make clear what is acceptable to say to a customer and what is not. Employees, especially cashiers, are the face of every fast food restaurant and thus their attitude toward customers is important. Job Description Fast food workers are the initial contact between customers and fast food establishments.They are responsible for ensuring customer satisfaction, resolving customer complaints and addressing any questions or comments that customers may have. Fast food workers perform many tasks; they take customers' orders, assemble the orders and act as cashiers. Fast food served is then served through drive-through windows or over counters in the  restaurant. In some fast food restaurants, such as take-out establishments, workers may be responsible for serving food on dishes or trays.

Modern culture Essay

As has lately been pointed out (Hesmondhalgh, 2002; Negus, 2002) this term has been used with some quite differing meanings or at least deviating from Bourdieu’s original intentions (Bourdieu, 1986). If they can be seen as active and cognizant agents of social and cultural change – change in the supposed interests of themselves and the class fraction to which they go, as Bourdieu would have it – then they have been recognized with cultural critics (Bourdieu, 1986; Hesmondhalgh, 2002); those promoting a new lifestyle (O’Connor and Wynne, 1998); and those who choose which products go forward during the cultural production chain. It has also been used to portray those who â€Å"make things happen,† putting artists, money and audiences together in a means that creates new cultural possibilities. This might comprise Diaghilev, or Brian Epstein, or Charles Saatchi. At a more ordinary level it can be used to portray those who are able to translate between the language of policy makers and that of the cultural producers. As with the A+R men (music industry talent scouts: Artists and Repertoire) in Negus’ description these intermediaries work to bond one level of discourse to another – to â€Å"symbolize† the interests of cultural producers within the framework of wider policy development, and speak this language back to those producers. By the time Tony Blair’s New Labour came to power in 1997 in the U. K. the cultural industries had a well-built policy presence – it was here that consultants and policy makers had interpreted academic literature and practical illustrations into coherent policy possibilities. The narrative context for this was boosted by New Labor’s legitimizing of the cultural industries – and the term â€Å"creative† acceptable an argument about a benign combination of culture and economics to be placed at the level of personal potential and aspiration. Those in the sector could now distinguish themselves and others as â€Å"creatives† (Caves, 2000; Florida, 2002). At the same time the cultural industries also became a U. K. policy export, with consultants – and now academics – being asked by many European cities to advice on culture as a motor of economic development. Though, the interaction of these policy intermediaries with extremely different contexts destined that the work of definition had to be done over, and as such the narratives spelled out more evidently. Often this was not easy as the cultural (and by now â€Å"creative†) industry discourse was linked with Blair’s â€Å"Third Way,† or with some Anglo-U. S. assault on a European cultural policy consent. Certainly it was quite clear that a shift in discourse would challenge recognized policy consensus. The terminology itself brought fresh problems; whereas the U. K. can use â€Å"industry† almost interchangeably with â€Å"economic sector,† elsewhere it evokes factory production (O’Connor, 2000b). Cultural enterprise or cultural business frequently had to supplement the main term. In fact â€Å"cultural industries† became greatly an imported neologism, given in the English original and then explained (O’Connor, 1999a). How the term and the arguments are used and reconfigured depends on the local context. But if it was usually seen as an argument concerning a new relationship between culture and economics, how this relationship was understood could be extremely different, as could too the outcomes envisioned and the groups who picked up the ideas. Policy makers used it to drive diverse agendas – job creation, urban regeneration, the commercialization of subsidized culture, emerging new media industries, creating employment, retaining talent, etc. But cultural producers also reacted in different ways – some seeing it as a new set of opportunities, others as the thin end of a precarious wedge. â€Å"The perceptions that the creative industries are open to talent, and are indeed dependent on diverse talent, have also been somewhat optimistic† . It must be clear then that in working to construct a new policy object, and in efforting to shift discourses around culture towards economics – with the provision that economics too is moving towards culture, the cultural industries discourse rallies a narrative to strengthen its policy goals. These narratives become more obvious when the discourse enters a new framework – it has to justify itself and make its arguments obvious not simply as technical policy tools but as concerned with the primary direction and meaning of modern culture.

Getting Back to Basics Essay Example | Topics and Well Written Essays - 500 words

Getting Back to Basics - Essay Example Proper attention to the personnel function helps improve the efficiency of the labor force and the level of organizational performance. For instance, when planning a change (quality improvements) the manager should consider the type of resources necessary for each activity, equipment or skill groups. The tasks of the managers are to select resources and systems used in quality control. Also, the manager may consider not just the skill types necessary but particular individuals (Cope, 2000). All systems (machines, procedures, processes, equipment, communications) depend upon managerial decisions. For instance, if quality management has some constraints, the activities need to be assessed so that additional resources can be used on the project to reduce poor quality. It is important not to overestimate their efficiency. A manager may not have time to check everything others do, so there is an element of risk here. Further prerequisites are the ability to hold the objectives clearly in mind regardless of the setbacks that the quality management may encounter and, above all, a consistent optimism about the outcome of the project and the team's ability to succeed. The case of Canbide illustrates that quality management cannot be effectively implemented without good managers and their control.

Raising Capital Assignment Example | Topics and Well Written Essays - 250 words

Raising Capital - Assignment Example Underfunding is the major challenge facing new and existing business. Most entrepreneurs borrow enough money for setting up a business, but they lack extra cash to help in operations during the startup phase, when cash outflow is higher than the cash inflow (The Entrepreneurial Dialogues, 2015). The fit between the capital providers and the business seeking for capital is usually problematic. In most cases, there exist large disparity between the financial and the economic status of the business seeking capital and the requirements of financial options available to different funding groups. Some entrepreneurs submit applications that are not consistent with the funder’s mandate. Often, entrepreneurs who operate in highly saturated markets that make the differentiation hard approach funding agencies. The agencies find business in high-saturated areas unattractive since it makes it hard for entrepreneurs to come up with unique business opportunities The issue here is the length of time it takes to access the funding. Most entrepreneurs lack awareness about the procedure and courses of action involved in getting equity funding. The process in some institutions tends to be bureaucratic and heavily laden with red tape and protocols as funders endeavor to get confidence and assurance when granting the funds to entrepreneurs. The Entrepreneurial Dialogues (2015). State of Entrepreneurship in South Africa. Web. February 10, 2015. Retrieved from

Labor Market Research Paper Example | Topics and Well Written Essays - 1000 words

Labor Market - Research Paper Example This entry by Wal-Mart also causes a drop in retail income in the areas of operation (Weinswig & Tang, 2010). The entry of Wal-Mart into these new areas also means a drop in prices; hence, increasing the purchasing power of the customer because prices are reduced not only at Wal-Mart, but also in other stores. Therefore, the customer benefits the most. Low income families tend to benefit the most despite the fact that labor market cost may be also unfavorable. This paper will discuss the labor market from which Wal-Mart Stores obtain candidates for vacant positions in the company. It will also examine the levels of education required to prepare new workers obtained from this pool of positions in the company. The training needed for these new workers will also be looked at. When Wal-Mart opens any new store, it employs hundreds of workers. More frequently than not, the amount of people applying for jobs is usually over 20 times higher than the number of positions to be filled. I reali zed that the entry of Wal-Mart in most of these areas is not well received by the local people. Many have attempted to block Wal-Mart’s entry into their communities with a multitude of excuses. The main reason is that they cause low wages in the retail market something the management has refuted (Dreher & Dougherty, 2001). They contend that, in most of the areas where Wal-Mart operates, they have created several job opportunities for other business apart from their own. What these people forget is that if one is considering the retail section of each region, employees cannot move from one region to another and customers can only shop in their own region. This is enough justification for the entry of Wal-Mart into the local market in the retail division (Neumark, Zhang & Ciccarella, 2005). The labor demand in a certain retail sector is a derived demand, and; therefore, affected by a variety of factors in the market for retail services. With this in mind, Wal-Mart affects labor demand in the retail sector by sufficiently supplying retail services and adopting technology, which will change labor intensity in the retail sector. Training at Wal-Mart is an ongoing thing and it is an essential part of the company. Each employee starts with an in-depth personal orientation (Weinswig & Tang, 2010). They are initiated to the history and traditions of the company while highlighting the roles and responsibilities the employee will be taking on upon joining the company. After orientation is over, each department has its own specific and detailed training and development program that gives to the employee the knowledge skills and tools needed to succeed in the company. Each employee has to chart out their own career path and endeavor to accomplish their most ambitious goals. Wal-Mart also offers several training prospects to assist managers develop their leadership skills and progress through the company to ensure their teams are motivated and passionate in fulfillin g the company’s mission running. They offer a management training program referred to as Assistant Management Training (AMT), which is open to all employees of the firm based in the United States. A person needs to apply in order to be chosen so as to benefit from this course. Also, there is the Walton Institute, which provides an educational environment for Wal-Mart leaders from all over the world to stretch themselves and explore the

Behavioural Finance in Business Essay Example | Topics and Well Written Essays - 1750 words

Behavioural Finance in Business - Essay Example Tapping telephone calls, monitoring computer and internet usage, and screening e-mails are some of the common employee surveillance practices. This paper will critically discuss the influence of workplace surveillance on managing people at work from the perspectives of both employers and employees. The paper will particularly focus on three relevant issues such as performance management, employee privacy, and use of information technology. Performance management Productive performance management is the ultimate goal of workplace surveillance programs. In order to effectively manage workplace or employee performance, it is necessary to measure employee performance levels frequently. Management professionals claim that surveys or other studies may not be an effective way to measure employees’ work performance and productivity. Furthermore, workplace surveillance is the only potential mechanism in today’s business environment as it is an impossible task for line managers a nd other executives to monitor each employee separately. Therefore, a vast majority of management experts strongly support the use of electronic surveillance techniques in the workplace. According to the 2007 Electronic Monitoring & Surveillance Survey conducted by the American Management Association (AMA 2007), nearly 45% of business organizations monitor their employees’ computer, internet, and phone usage. The survey also indicates that a notable percent of employees were terminated for offensive language; excessive personal use of company properties; viewing, downloading, uploading offensive content; and breach of the firm’s confidential rules (ibid). These survey results support the top managements’ argument that workplace surveillance must be in operation to improve value chain efficiency and overall organizational productivity. From an employer’s perspective, the workplace surveillance system would put a moral check on employees and hence they may become more productive. In addition, if there is a workplace system in operation, employees would be conscious of future consequences in case of any workplace misconduct.  

Operations and Project management Assignment Example | Topics and Well Written Essays - 1750 words

Operations and Project management - Assignment Example Coca Cola is most popular and famous soft drink brand. Coca Cola has implemented several innovative and unique operational strategies. These strategies have enhanced the manufacturing, processing, and distribution. It is known to all that the organization has faced several problems regarding the quality of product, but they are trying to overcome the challenges by effective quality management of cold drink products. This essay will analyze the operation and project management activities of Coca Cola. Operations Performance The operation performance of Coca Cola is quite significant and effective. Due to effective operational strategies the organization has become the leading player within the industry. Coca Cola has achieved several competitive advantages due to effective supply chain management strategies. Effective resource utilization is the major strength of Coca Cola. Starting from the collection of raw materials to product delivery, Coca Cola has implemented several advanced te chnologies in their business process (Liu, 2012, p.133). The organization follows decentralized manufacturing and product delivery process. It is known to all that Coca Cola has several manufacturing plants in the leading cities around the globe. Moreover, they have established their warehouses near the manufacturing plants and distribution centres. ... The fuel efficient logistics trucks help to reduce the emission level. Moreover, implementation of advanced technology helps Coca Cola to reduce the usage of energy in the business operation. Application of PDA service in the inventory management system helped the organization to keep the track of stocks in appropriate way. Some of the products of Coca Cola were facing various health and quality related issues. The government of several countries banned the manufacturing and marketing of these products. It affected the business performance and brand image of Coca Cola. In order to overcome these critical issues, the organization tried to improve the quality of cold drink products by reducing the carbon footprint. The organization is trying to focus on the corporate social responsibility. They are trying to maintain zero solid waste by recycling the products. Moreover, effective water recycle strategy reduced the water consumption and energy consumption level of Coca Cola. Coca Cola o rganizes various environment awareness programmes in order to reduce the emission level (Epstein and Birchard, 2007, p.127). Sustainable packaging strategy will help Coca Cola to practice effective and sustainable business operation in global market place. Operations Strategy The organization uses almost 300 billion litres of water in a year. It helps them to enable their supply chain resource for its different products. Effective and sustainable use of water helps the organization to increase its core competency in global market place. Climate change is one of the most potential environmental threats that can affect the future generation. Therefore, in order to reduce this critical environmental threat the organization is trying to minimize the usage of energy (Hill and Jones, 2009,

The Role of Scenario Planning in Exploring the Environment Essay

The Role of Scenario Planning in Exploring the Environment - Essay Example Increasing pressure on the resource, and factors to its production, however, identifies concerns over trends in its future market. These lead to the question, ‘how will the crude oil industry affect our country’s economy and households’ livelihoods in the year 2020?’ Trends in the crude oil industry identify many uncertainties, both short term and long term. Seasonal weather conditions that affect energy consumption levels in traveling and heating determines variable demand levels and prices of crude oil. Adverse weather phenomena such as hurricanes also hamper production process to influence supply, and subsequently price of crude oil. Other factors that influence trends in the industry include resolutions by OPEC, production cost, and technological developments for the industry’s applications. Increasing demand for oil by emerging Asian economies such as China and India is another driver to the industry’s trend (Nrcan 2010). Similarly, increasing global demand for oil indicates future demand concerns (Opec 2012). The industry’s critical uncertainties are demand and adverse weather conditions. Demand has a high potential level because it dictates the industry’s quantity of production and influences prices at given supply capacities. It is however uncertain because of possible changes such as the emergence of expanding economies and development of alternative sources of energy. Adverse weather conditions also dictate the ability to mine crude oil and are highly unpredictable, being natural conditions (Nrcan 2010; Opec 2012). Demand for crude oil identifies two extremes, high demand relative to supply and low demand relative to supply while weather conditions identify existence of adverse weather conditions and favorable weather. The two factors generate four scenarios as shown below (Burt 2006). A favorable condition will occur under high demand for crude oil and simultaneous favorable weather conditions. This would mean an active economy that utilizes energy for production activities and household needs. Availability of oil due to good weather would also mean sufficient supply and consequently favorable prices.  

Excluding all finance and accounting courses, what has been your Essay

Excluding all finance and accounting courses, what has been your favorite course taken as an undergraduate and why - Essay Example Another aspect of marketing that makes the course my favorite is its broad functionality. Marketing equips one with skills useful to almost any organization that seeks to promote itself and remain competitive. Knowledge of consumer psychology presents a fascinating experience that I view as an opportunity to better my understanding of business processes. Learning the role of psychology in consumer marketing was an important aspect that made me like the course. The course allows students to carry out field research together, and this provides an opportunity for me to develop my research skills. I also like the fact that the course allows me to evaluate commercials for stereotypes and gender identity. Conclusively, marketing as a course has provided me with skills that I feel will serve as a competitive advantage in the job

Who Inspires Me Essay Example for Free

Who Inspires Me Essay Some people think that for someone to inspire you the person still has to be alive. Well in my case I just recently lost the person that inspired me the most. My father, he was the person whom I asked about money, about how to get better at playing golf and about anything else I needed help with. Wesley Doolen Morgan was a sensitive and caring man, who didn’t like to show emotion much. He never said â€Å"I love you† to us, but we all knew he did. When we needed help with buying school supplies or just advice on how to save money he was the one to ask. He may not have been good with money himself but he could teach us what not to do by what he did as an example. Wes had an example for everything we asked like, how do I start a bank account? His answer was â€Å"well not like this then go into a story of how he had messed up. Dad was the ultimate golfer. He had been teaching me to golf since I could walk, and I still love it. Golfing was dads sport, he tried to always do better and encourage me and my brother to try our hardest. Sometimes he lost his temper and started to yell but he always made up for it by ice cream or extra gas money. My brother and I were so proud of how much dad stuck to playing golf and my fathers dedication to teaching beau and I was what made us so proud. That is pure dedication. As you noticed my dad had a long life and I’m proud of what he has done. He was also a sergeant in the Marine Corps. That told me he didn’t mind a challenge. Daddy loved having control and that’s why he worked hard to get up to a sergeant. Im so inspired by how much my dad has helped not only his family but his friends he inquired over the years. He was greatly loved and is missed tremendously by his friends and family.

World War 1 Essay Example for Free

World War 1 Essay In this essay, I am going to explore the similarities and differences between different WW1 poetry. I will be looking into the points that the poems show and comparing them with each other. Different poems are written for different reasons and they are written to show different things. In terms of the realities of war, In Flanders Fields is the only poem that truly shows this. This is because John McCrae wanted to show the realities of war because his friend had died during the war, this meant that McCrae was determined to show the realities of war and not let people think that it was easy or fun as people said it was. We are the dead. Short days ago We lived, felt dawn, saw sunset glow (In Flanders Fields) This shows that war isnt all that good. It explains quite bluntly that they are dead, this is to show the harsh realities of war. It represents that they no longer have lives because they are soldiers and so do nothing else but fight. It explains this by using past tense, which shows that it no longer exists. The poem In Flanders Fields also shows mans inhumanity to man. This is also because McCrae is trying to show what war was really like and show the insensitive realities of war. Take up our quarrel with the foe (In Flanders Fields) This shows that people in war did show inhumanity to the opposition because they were not suppose to be a team together, they are fighting. By using the word foe, it is dehumanising the enemy and making them a lesser worth. Also the word take, is an imperative and shows that war isnt fair. This poem is quite clearly not propaganda. On the other hand, some poems were very positive for war and try to show war as a positive thing so that they recruit young men and soldiers and encourage them to enlist. To show war as a positive thing, the poets often used euphemisms for death in order to make it sound good. His lance is broken; but he lies content (The Volunteer) This shows death in a positive way and makes it sound as if it is something good. It shows the reader that even though they have died, they feel good about it and are proud to die for their country. However in the same poem, there are also some negative points which show that the poem is not completely propaganda or positive for war.

Cross Cultural Communication: Case Study of IKEA

Cross Cultural Communication: Case Study of IKEA 1: Introduction Management Communication is considered as the critical element in the overall performance of an organization internally, externally and in the corporate world of stock market and public image as argued by Gerry Johnson and Kevan Scholes (2003)[1]. This is naturally because of the fact that the elements associated with the communication not only strive to communicate the management intentions to the audience but also to win their support in order to effectively improve the organization’s performance thus gaining competitive advantage in the target market. The management communication is also treated as the overall element that comprises of the marketing communication, shareholder communication, supplier relationship management and above all establishing corporate identity in the real world as argued by Richard Lynch (2003)[2]. In this report a critical analysis on the cross-cultural communication and the role played by management in terms of effectively achieving the cross-cult ural communication strategy to increase performance is presented to the reader. Examples from the success of IKEA – the leading furniture and household retailer from Sweden in China are presented to the reader. The analysis strives to provide evidence to justify the importance of management communication in the cross-cultural scenario to the reader. The research first presents an overview on the cross-cultural communication describing the critical elements that influence and contribute for successful cross-cultural communication. Then an analysis on the cross-cultural communication in the light of the Chinese market is presented to the reader. This section presents the application and nuances specific to the Chinese markets. This is followed by an insight on the application of the concepts discussed in the light of the IKEA and its performance in China as the research focus is on the cross-cultural communication in china. Finally the research will conclude with a brief summary on the overall importance of cross-cultural communication and its role in the chosen geography and company. 2: Cross-Cultural Communication Geng Cui et al (1998)[3] argue that in a cross-cultural communication situation, the management not only faces the challenge of effectively communicating to the audience but also to ensure that the audience’ reciprocation is supportive to the organization. In order to ensure that the cross-cultural communication by the management achieves the goals of the organization, Geng Cui et al (1998) identify the following as the key ingredients for the communication. Social Interaction is one of the major elements that can influence the overall performance of an organization in the given target geography as argued by Geng Cui et al (1998). This is not only because of the fact that the increase in the visibility of organization to the target audience will create the familiarity but also increase the overall acceptance of the organization by the people in the target geography. Frances Brassington and Stephen Pettit (2003)[4] further argue that the communication element is the critical factor that influences the overall effectiveness of the organization in the target market. In the light of the aforementioned, the social interaction effectiveness of the management will increase the visibility to the target audience thus communicating a positive image on the organization’s position towards the society in which it is intending to perform business. Another interesting element with the social interaction is the fact that an organization trying to gain market share in a new geography requires the efforts of the senior management to push the presence of the organization as a positive element in the overall business of the economy in the target geography as argued by Gerry Johnson and Kevan Scholes (2003). Hence from a strategic perspective, it is essential for the social interaction to create a positive image about the organization to increase its presence in the market as a potential competitor. Another interesting element with the social interaction and the management communication is the fact that it involves the people associated with the communication and the social interaction demands face-to-face conversation thus making it clear, a positive approach from the organization to present itself as potential new entrant in the market will strengthen its corporate identity. The social interaction also provides the opportunity for the organization to appreciate the self-esteem and other subtle elements of the people in the target market that will help forge better stakeholder relationship as argued by A.M.M. Rad and M. Yarmohammadian (2006)[5]. Cultural Empathy is described as one of the major critical success factors for an organization to gain visibility in a new target market as argued by Miranda Y.P. Lee and Daniel W.C. So (2007)[6]. The apparent reason for this is the fact that an understanding of the culture of the target market’s culture and the big-picture of the target geography itself, the new-entrant organization can efficiently identify the potential customers in the target market. This process is further justified as the key to successfully forging the stakeholder relationship in case of managing projects involving the change and development of an organization in new target demography. Whilst social interaction is considered as a corporate identity element, cultural empathy is considered as both a critical success factor to devising the product lines for the target market as well as communicating to the customers in the target market as argued by Miranda Y.P. Lee and Daniel W.C. So (2007). Another interesting element associated with the cultural empathy and the cross-cultural communication is the fact that the parent organization being a new entrant to the target market, it is critical to appeal to the target audience’ (customer, suppliers and stakeholders alike) cultural background to justify their contribution to the development of the society in terms of the business development strategies of the organization itself. This is argued as one of the succ essful as well as complex strategies as argued by Richard Lynch (2003) since the entering organization faces the challenge of winning the customers to their organization’s benefit. Alongside, it is also essential for the understanding of the cultural factors associated with the target market for a new entrant in the market because of the natural tendency of the customer to rely on the seller who can understand the needs of the customer (Richard Lynch, 2003). In order to accomplish this strategy, it is thus essential to understand the customer requirements from a customer perspective, which apparently demands the understanding of the cultural factors associated with the target market. Ethnic Communication is a term that has gained popularity with the increasing success of the deployment of appealing to the ethnic factors associated with the target geography as argued by Guilherme Pires and John Stanton (2000)[7]. The subtle difference between the cultural empathy and the ethnic communication is the fact that the cultural empathy provides information and educates the organization to address the target market whilst the ethnic communication is the actual strategy put in action to reach the customers in the target market. In addition, the increasing competition due to globalisation and the threat of new entrants from competing organizations entering the chosen target market justifies the need to create a long-lasting impression among the customers about the products and services of the organization. The ethnic communication strategy is considered as the successful element to increase the visibility of the organization in the chosen target demography and the target ma rket. Alongside, Geng Cui et al (1998) argue ethnic communication as an acceptable strategy for an organization’s effectiveness in designing its communication plan in order to reach its audience in the new geography. The audience mentioned include, the customers, shareholders, supplier and the general public to whom the management communicates on a day-to-day basis. This makes it clear that the ethnic communication element is a critical success factor for the overall effectiveness of the organization. Also, it is important to understand that the cross-cultural communication is not a unidirectional process and must involve the overall interaction of the target audience and the organization that is establishing itself in the target new geography as argued by Geng Cui et al (1998). This makes it clear that the interaction is one of the critical elements that is achieved through the ethnic communication that helps create a positive image for the organization among the target audience. Local Knowledge Local knowledge is commended as a critical success factor for an organization that is trading in different geographical locations across the world as argued by Thomas Brenner (2007)[8]. Thomas Brenner (2007) further argues that the local knowledge is predominantly gained through the continuous social interaction with the target audience mainly because of the fact that the tangible knowledge value is not gained from a mere understanding of the culture behind the target audience. In the case researched in this report, the tangible knowledge on the target geography (i.e.) China is a critical element and understanding of the culture through public resources is not ample for efficient trading in China as argued by Peter Williamson and Ming Zeng (2004)[9]. They further argue that multinational organizations entering China for trading face four fundamental handicaps in building competitive advantage in the chosen target market of China. These are Poor supporting infrastructure that often prevents an organization from utilizing its advantage in the new target market in terms of management effectiveness, technological advances, etc., Supply chain management also faces a critical issue in the Chinese market mainly because of the poor infrastructure and managerial effectiveness along with the inherent disadvantage of communication gap due to lack of local knowledge. The inability to reap the economies of scale and lack of flexibility to spread the higher fixed costs imposed through the need to integrate operations in China. Finally the organizations face the early development stages in most of the Chinese markets thus making market penetration with high-end goods unsuccessful. From the above mentioned constraints it is clear that the cross-cultural communication can not only provide advantage through local knowledge but also bridge the communication gap thus allowing the organization to strategically position itself in the target markets and identify the market development stage to introduce innovative product lines as argued by Peter Williamson and Ming Zeng (2004). Communication Competence Peter Williamson and Ming Zeng (2004) argue that the communication competence is a critical element in the overall success of the organization in a new target market because of the fact that the cross-cultural communication factors like social interaction, ethnic communication, cultural empathy and local knowledge are demonstrated in the communication competence of the organization. This makes it clear that the senior management representing the organization in a new geography must be able to communicate effectively in the local language embracing the aforementioned in order to gain competitive advantage. This also makes it clear that the communication competence in the cross- cultural communication strategy of a management is the final element that represents the overall strategy in action. Hence it is essential for the organization to ensure that their management staffs facing key audience in the new target market are competent in the local language thus ensuring strong relationshi p with the customers, suppliers, stakeholders and the general public. Peter Williamson and Ming Zeng (2004) further argue that the major disadvantage for an organization entering China is the lack of the knowledge on the local language that is necessary for competence in communication for negotiation and sales. Thus it is clear the communication competence is the primary element that supports the overall strength of the strategy thus leveraging competitive advantage for the organization. Finally, it is interesting to note that the Chinese market for the furniture market is not only developing but also increasing in demand with the increasing awareness among the customers in the target market on the fashion and trends in the west as argued by Ann Priest (2005)[10]. The company that is under analysis (i.e.) IKEA – is one of the leading conglomerates in the retail of flat packed furniture and house wares (Company Profile, 2006[11]). A detailed analysis on the company’s performance in China and the role of cross – cultural communication is presented in section of the report. 3: Measures of Success Management communication is argued as the critical strategic element for the effective performance of an organization in the chosen area of business (Gerry Johnson and Kevan Scholes, 2003). The role of cross – cultural communication in an organization’s success are focused on three critical segments of audience in the target market as argued by Miranda Y.P. Lee and Daniel W.C. So (2007). They are customers, supplier and stakeholders of the senior management. The application of cross- cultural communication for the abovementioned three audience groups in the Chinese markets is presented to the reader. 3.1: Customers The customer is the ultimate audience to an organization due to the obvious reason that the purchasing from the customers is the driving element for the overall business as argued by Richard Lynch (2003). In the Chinese market, the demand from the customers depend mainly on the costs (i.e.) the pricing strategy of the organization and the ability of a seller to produce innovative products reflecting the Chinese culture as argued by Miranda Y.P. Lee and Daniel W.C. So (2007). This is apparently because of the fact that the Chinese markets are still in the development phase and hence the sales of high-end products in the retail shop floor is not a successful strategy as argued by Xueming Luo et al (2004)[12]. Hence effective marketing communication is a critical element in the successful promotion of the product lines of a new entrant in the target market. From a strategic perspective, the marketing communication is the key for the effective promotion and strong positioning of the product lines in the target market as argued by Philip Kotler and Kevin Lane Keller (2005)[13]. The marketing mix which is argued, as the critical element in the overall promotion of the products and services to an organization is the key area where cross – cultural communication approach must be applied to reach the customer effectively as argued by Xueming Luo et al (2004). Xueming Luo et al (2004) further justify that the efficient application of the 4Ps of marketing along with the application of the cross – cultural communication strategy to ensure that the marketing communication appeals to the target market’s culture as well as reflects upon the product innovation to meet the demands of the customers is the key for devising a successful marketing promotion plan for a product line. From the above-mentioned it is clear that the traditional marketing strategies are applicable to a given target market but the ingredient of the cross – cultural communication that bridges the communication gap between the customers and the new entrant seller in the market is the key for increasing sales and productivity in the target market. Alongside, it is also interesting to note that the effectiveness of the marketing communication is only through the understanding of the cultural factors and the local knowledge of the target demography as argued by Philip Kotler and Kevin Lane Keller (2005). Alongside, the marketing communication takes different forms right from the face-to-face interaction with the customer at the shop floor up to advertisement through media as argued by Frances Brassington and Stephen Pettit (2003). This makes it clear that the cross –cultural communication effectives is the critical element for the overall success of the marketing strategy itself in an organization. Besides, the marketing communication targeted towards developing markets where the market development is in its early stages in most areas, the success of a new entrant is dependant upon the communication factor as argued by Gerry Johnson and Kevan Scholes (2003). 3.2: Suppliers Suppliers in the Chinese market are not only an essential element for continued production and promotion of products but also essential for the effective cost reduction and production profit management strategies as argued by Xueming Luo et al (2004). This is because of the fact that the increasing competition in the Chinese retail markets both from the domestic competitors as well as the new entrants from the west, has increased the need for cost efficient supply chain strategies to ensure that there is better profit margin for the organization. Alongside, the increasing demand for innovative product lines and the continuous requirement to procure new raw materials as well as reduce the lead time associated with the procurement, production and supply; it is thus essential to maintain effective supplier relationship. The bargaining power of the supplier which is one of the five forces that affect the business growth in a given target market (Gerry Johnson and Kevan Scholes, 2003) is evident in the aforementioned case where the need to forge strong supplier relationship with domestic suppliers in China is a critical element for continuous growth of an organization. The cross – cultural communication in terms of the fluency in host language (i.e.) Chinese and the ability to understand the business process methods of the suppliers to ensure strong relationship are critical success factors for the overall success of the organization itself. Alongside, Malcolm J. Sanders (1997)[14] argues that the reduction in the supply chain delays and ensuring strong supplier relationship is the key for effective management of the production in an organization. Thus through exercising effective control over the supply chain, an organization can quickly respond to a change in the market demands. This will eventually increase the productivity and sales for the organization. In the light of the aforementioned, it is clear that the conversation skills of the management as well as the key supply chain staff is essential for the effective management of supply chain in the Chinese retail markets as argued by Xueming Luo et al (2004). 3.3: Stakeholder management Xueming Luo et al (2004) say that the strategic positioning of an organization in the Chinese markets requires the continuous support of the stakeholders in the local geography. This is because of the fact that partnership or partial acquisition is deemed as one of the successful strategies in the market development strategy of an organization entering a new market as argued by Gerry Johnson and Kevan Scholes (2003). Hence the efficient communication with the stakeholders through fluency in the local language and understanding of the cultural demands are the critical elements to ensure their continuous support. In the light of the aforementioned it is thus clear the cross – cultural communication is a critical element to win the audience’ support for the continuous business development and sustainable competitive advantage in the Chinese retail markets. 3.4: Human Resource Management   The management of the workforce and strong working relationship with the staff members and management are argued as critical success factors by Derek Torrington and Laura Hall (2003)[15]. In the light of the aforementioned, addressing the Chinese retail market, it is clear that local workforce is one of the critical elements to reduce the cost overhead associated with staffing for a new entrant. Gerry Johnson and Kevan Scholes (2003) further argue that the streamlined communication between the management and the staff is the critical element for increasing the productivity of the organization. This makes it clear that the cross – cultural communication is necessary in the form of fluency in local knowledge and understanding of the working culture of the Chinese labour market in order to increase the sales and gain sustainable competitive advantage. Alongside, the labourers being part of the overall general public, the strong human resource relationship demonstrated by the mana gement will forge a positive corporate identity for the new entrant in the Chinese markets. 4: IKEA and China Briefly, IKEA entered the furniture retail market of China in 2003 by establishing the first store at Shangai, China (Company Profile, 2006). This was followed by further development of the business into other popular geographies of China including Beijing and Hong Kong. In this section the use of the cross – cultural communication discussed in sections 2 and 3 by IKEA is presented to the reader. 4.1: Customer Relationship The company’s strategy in utilising the services of one of the leading Chinese advertising agencies Saatchi Saatchi Beijing as well as other advertising agencies in the local geographies of china has increased its ability to reach the customers in the target market effectively (Media Asia, 2006[16]). Alongside, the company’s adherence to the understanding of the host culture through providing innovative product lines that appeal to the customer demands as well as the culture of the target demography is one of the critical success factors in establishing strong customer relationship. Another interesting element is the focus on the wider geography as well as specifically targeting the Western residents in the target markets (Company Profile, 2006) demonstrates the effective use of the cross-cultural communication strategy in marketing to forge strong customer relationship. The success of IKEA as the top loyalty brand in Hong Kong (Media Asia, 2006[17]) justifies the role played by the cross-cultural communication by the management to increase sales. 4.2: Supplier Relationship The procurement strategy of IKEA in the Chinese market is mainly through encouraging the local channels and small scale industries that produce specific product lines and made to order product lines (Company Profile, 2006). This demonstrates the effective cross-cultural communication by IKEA and its ability to maintain effective supplier relationship to increase productivity. 4.3: Human Resource Management The company utilises the local workforce in all levels of the organization, which is evident from the store manger positions held by the Chinese national in Shangai. The concept of cross-cultural communication and appealing to the staff culture apart from the traditional methods of human resource management is evident from the aforementioned. Alongside, the effective management of the human resource is also evident from the company’s rewarding strategy that is not only intended to motivate the staff but also introduce the overall organizational culture among the staff members in the Chinese branches. This approach motivates the staff members and is successful because of the local knowledge exercised by the organization. Alongside, the key measures in terms of management and staff relationship were queried with IKEA’s sales team in the UK. The results prove that the sales staff shop floor have the following key skills irrespective of the geography they are deployed. Understanding host culture Participate to resolve the host social issues Have friendly relationship with the host In the Chinese retail market, the aforementioned are demonstrated as follows The advertising and promotion strategy of the organization using the services of the local advertising agencies to appeal to the cultural factors of the demography justifies the understanding of the host culture by IKEA, China The organization’s innovation strategies like its contribution to the space problems in the Hong Kong target market (Lee Michele, 2002[18]) are a classical example for the organization’s ability to participate and resolve the host social issues. The company’s top score in the brand loyalty and customer loyalty in the Hong Kong and Beijing markets justifies its ability to forge friendly relationship with the host. 5: Conclusion Thus to conclude the research it is clear that the cross – cultural communication effectiveness is a mandatory element in the success of an organization in a new geographical location. The increase in the globalisation and the need for business development have increased the need to reach Far Eastern nations for potential markets which justifies the need for efficient cross – cultural communication. The analysis on IKEA further justifies that only through the effective cross – cultural communication it is justifiable for an organization to develop business and sustain growth in the target market. References A.M.M. Rad and M. Yarmohammadian (2006), A study of relationship between managers’ leadership style and employees’ job satisfaction, Leadership in Health Services Vol. 19 No. 2, 2006 Ann Priest (2005), Uniformity and differentiation in fashion, International Journal of Clothing Science and Technology Vol. 17 No. 3/4, 2005 Company Profile, (2006), IKEA Group, Datamonitor Derek Torrington and Laura Hall (2003), Personnel Management – HRM in Action, FT: Prentice Hall Frances Brassington and Stephen Pettit (2003), Principles of Marketing, FT: Prentice Hall Geng Cui et al (1998), Cross – Cultural Adaptation and Ethnic Communication: Two Structural Equation Models, Howard Journal of Communication, 9:1, 69-85 Gerry Johnson and Kevan Gerry Johnson and Kevan Scholes (2003) (2003), Exploring Corporate Strategy – Texts and Cases, Prentice Hall Guilherme Pires and John Stanton (2000), Marketing services to ethnic consumers in culturally diverse markets: issues and implications, Journal of Services Marketing, 2000, Vol. 14 Issue 6/7 Lee Michele (2002), Ikea plays up space solutions in HK burst, Media Asia, 10/4/2002, p4 Malcolm J. Saunders (1997), Strategic Purchasing and Supply Chain Management, Financial Times – Prentice Hall Miranda Y.P. Lee and Daniel W.C. So (2007), Corporate-slogans of corporations operating in Greater China, Corporate Communications: An International Journal Vol. 12 No. 1, 2007 News Article (2006), IKEA plays up more in mega stores opening, Media Asia, 15621138, 4/7/2006: Business Source Premier News Article, IKEA tops loyalty brand survey in Hong Kong, Media Asia; 10/6/2006, p11-11 Peter Williamson and Ming Zeng (2004), Strategies for Competing in a Changed China, MIT Sloan Management Review, Summer2004, Vol. 45 Issue 4 Philip Kotler and Kevin Lane Keller (2005), Marketing Management – 12th Edition, Prentice Hall Richard Lynch (2003), Corporate Strategy, FT: Prentice Hall Thomas Brenner (2007), Local Knowledge Resources and Knowledge Flows, Industry Innovation, Jun2007, Vol. 14 Issue 2 Xueming Luo et al (2004), The Effects of Customer Relationships and Social Capital on Firm Performance: A Chinese Business Illustration, Journal of International Marketing, 2004, Vol.12 Issue 4 Footnotes [1] Gerry Johnson and Kevan Gerry Johnson and Kevan Scholes (2003) (2003), Exploring Corporate Strategy – Texts and Cases, Prentice Hall [2] Richard Lynch (2003), Corporate Strategy, FT: Prentice Hall [3] Geng Cui et al (1998), Cross – Cultural Adaptation and Ethnic Communication: Two Structural Equation Models, Howard Journal of Communication, 9:1, 69-85 [4] Frances Brassington and Stephen Pettit (2003), Principles of Marketing, FT: Prentice Hall [5] A.M.M. Rad and M. Yarmohammadian (2006), A study of relationship between managers’ leadership style and employees’ job satisfaction, Leadership in Health Services Vol. 19 No. 2, 2006 [6] Miranda Y.P. Lee and Daniel W.C. So (2007), Corporate-slogans of corporations operating in Greater China, Corporate Communications: An International Journal Vol. 12 No. 1, 2007 [7] Guilherme Pires and John Stanton (2000), Marketing services to ethnic consumers in culturally diverse markets: issues and implications, Journal of Services Marketing, 2000, Vol. 14 Issue 6/7 [8] Thomas Brenner (2007), Local Knowledge Resources and Knowledge Flows, Industry Innovation, Jun2007, Vol. 14 Issue 2 [9] Peter Williamson and Ming Zeng (2004), Strategies for Competing in a Changed China, MIT Sloan Management Review, Summer2004, Vol. 45 Issue 4 [10] Ann Priest (2005), Uniformity and differentiation in fashion, International Journal of Clothing Science and Technology Vol. 17 No. 3/4, 2005 [11] Company Profile, (2006), IKEA Group, Datamonitor [12] Xueming Luo et al (2004), The Effects of Customer Relationships and Social Capital on Firm Performance: A Chinese Business Illustration, Journal of International Marketing, 2004, Vol.12 Issue 4 [13] Philip Kotler and Kevin Lane Keller (2005), Marketing Management – 12th Edition, Prentice Hall [14] Malcolm J. Saunders (1997), Strategic Purchasing and Supply Chain Management, Financial Times – Prentice Hall [15] Derek Torrington and Laura Hall (2003), Personnel Management – HRM in Action, FT: Prentice Hall [16] News Article (2006), IKEA plays up more in mega stores opening, Media Asia, 15621138, 4/7/2006: Business Source Premier [17] News Article, IKEA tops loyalty brand survey in Hong Kong, Media Asia; 10/6/2006, p11-11 [18] Lee Michele (2002), Ikea plays up space solutions in HK burst, Media Asia, 10/4/2002