Marketing Essay Example | Topics and Well Written Essays - 250 words - 8

Marketing - Essay deterrent exampleAs such, marketing opens a wide-eyed vista of opportunities for buyers and sellers where needs are created and later satisfied by the promised product. In the contemporary environment of advancing technology and globalization marketing requires creative input to pass on competitive advantage. Wilson and Gilligan, (2003 4) assert that marketing is increasingly being conceptualized as an organisational philosophy or an go about to doing business. The changing social structure and technology has significantly influenced the consumer buying behavior that has been empowered with wide source of informed choices through internet and computers. The expectations of consumers from the product and services have been redefined to encompass important issues manage environment conservation, socially responsible behavior etc. Hence, marketing has become key element of organizational success. The various imperative of market strategies like brand creation, mar ket segmentation, advertisements etc are important issues which help to credibleness and awareness regarding products and services. Marketing helps to develop committed database of customers whose changing preferences are met through customization of products and services that meet their requirements. (words 258) credit Kotler, P., et al. Marketing, 7th ed. Australia Pearson Education Australia, 2007. Wilson, R. and Gilligan, C.